About Us

JEFFREY MUIR is an online fresh food retail brand based in Auckland, New Zealand. We focus on selecting premium fresh ingredients for home cooking, dinner gatherings and light meal preparation to fit diverse daily life scenarios. Located in the pleasant Beach Haven area, our brand carefully picks tasty and stable fresh products including seafood and fresh vegetables to meet local customers’ demand for healthy and natural ingredients. We uphold the concept of natural ingredients, balancing freshness and flavour, and supply reliable fresh food options for family dining to match local dietary habits.
Operating at Beach Haven, Auckland, JEFFREY MUIR maintains streamlined and efficient online fresh retail operations. We establish long-term stable partnerships with local premium fresh food suppliers and carry out multi-dimensional quality inspection for every batch of goods. Considering the perishable nature of fresh produce, we strictly manage cold-chain packaging and temperature control to preserve the original flavour of ingredients. With accessible communication channels, standard order procedures and professional cold delivery arrangements, we deliver safe and convenient shopping experiences and ensure fresh items arrive in good condition for every customer.
Our core mission is to source fresh authentic food ingredients, maintain strict and consistent quality standards, and deliver responsive and thoughtful online customer service. Our product portfolio includes seafood, fresh vegetables, chilled goods and more, suitable for daily home meals and festive feasts. Through rigorous ingredient screening and lean digital operations, we aim to earn customer trust and build a well-regarded local online fresh food brand in New Zealand.
Company Information
Trade name: JEFFREY MUIR
Phone number: +64 21 863 7204
Email: info@jeffmun.shop
Physical address: 77 Rangatira Road, Beach Haven, Auckland 0626, New Zealand